Media Room

2007 - 2008 Ad Campaign In the fall of 2007, the Kentucky Sports Authority (KSA) continued it's marketing campaign revolving around the slogan, “Now You Know.”  The goal was to continue the success of a campaign that is direct and to the point with a strong, impactful message.  Mainly used to educate sports industry professionals and rights holders of Kentucky ’s world-class venues for hosting sporting events and to convince those organizations to bring their respective events to the Commonwealth, the “Now You Know” ad campaign has taken on new characteristics this year. Two new print ads were added to the arsenal of “Now You Know,” highlighting Kentucky ’s success in the sports of Softball and Shooting/Archery. Also, a new, multifaceted media guide was created which highlights all 24 TEAM Kentucky partners and serves as a guide for facilities and information around the Commonwealth.       Golf (Adobe PDF - 3Mb) Co-op (Adobe PDF - 2Mb) Advertorial (Adobe PDF - 2Mb) Equine (Adobe PDF- 2 Mb) ATV (Adobe PDF- 1 Mb) TV Spot (12 Mb- Requires Quicktime)   2007 Newsletters February June 2006 Newsletters February April June September December